Quantcast

Girls Gone Wild Blog

Interview with Jay Louis, Founder of HotChickswithDouchebags.com, About Success, Current Projects & New DBag Strain

hot chicks with douchebags interview with Jay Louis

hot chicks with douchebags picture

GGW: Jay, first off, thanks for doing this interview with us. You’ve had a successful run with a popular website, book and you created a show on MTV, all of which were the earliest and most comprehensive revelations about the Hot Chicks with Douchebags phenomenon. On your Lucky Punkass blog, you also hint at a movie deal. What interests you now, and what are you currently working on?

JL: It’s been an amazing ride. I had no idea that so many others would rally the cause. I thought it was just going to be me in a dark corner of the internet deciding to make a stand against the horrifying reality of douchebags hitting on hot chicks. But it turns out that we’ve all seen sexy hot chicks make that horrible wrong decision to date the pumped up inflatable douche at the end of the bar with the stupid tribal tattoos and gold necklaces.

It turns out I was not alone.

My site took off virally in 2007, getting tens of thousands of unique readers a day. I got a book deal with Simon and Schuster and thought that would be the end of it. But no. I wrote the book, which came out in the summer of 2008, right at the moment douche mocking was taking off. My website was getting tons of traffic and publicity. I signed with a couple of young agents who helped me set up the TV show pitch and we went to all the networks. Most were scared off by the word “douchebag” but MTV and VH1 both wanted it . We decided to go with MTV, which was a great decision. They were incredible to work with and I’m very proud of the show that we created, Is She Really Going Out With Him? The show ran for three seasons and we produced 56 episodes. We also “discovered” Snooki, if you can call it that. She was on one of our first episodes and used that success to get cast on the Jersey Shore.

Once the show hit, things got really crazy. I was sued by a bunch of people in the book, but their lawsuits were ridiculous and the judge threw them out of court. My book was optioned by New Line Cinema and I wrote the screenplay for what I hoped would’ve been a great movie. Sadly, the movie was put in turnaround. I did a ton of radio press and was even offered to go on late night TV shows like Jimmy Fallon but always preferred to remain behind the scenes so I could maintain my anonymity as a douche mocker. But it was an incredible ride.

It’s all quieted down now. I still update the website when I can, but I’m putting most of my energy into new projects. I’m developing a reality show with Kelsey Grammer that has taken a long time to get off the ground but I think it could be really great. I’ve also taken some freelance writing gigs and am developing and pitching new stuff. But I am, and will always be, very proud of my role as the #1 Douche Mocker who helped kick off a very important cultural revolution against Ed Hardy, stupid hand gestures, and greased up, shaved chests.

GGW: Glad to hear you’re back to doing more shows and writing. Just to state the obvious, your funny writing style is definitely what keeps readers coming back to HCwDB. Can you clue us in on what type of writing or show projects you’ve been developing lately? Hopefully something involving Kelsey Grammer and an arthritic ferret. No need for specific secrets, just seeing if you want to hint at any future snark you’re about to unleash so we can keep our eye out and get the popcorn ready.

JL: The Kelsey Grammer show is a reality spin on sitcom families and will, if all goes well, involve a dancing ferret. But that’s up to the network that buys it. I’m also working on another book, only this time deconstructing the atrocity that is fake “nerd” culture, from Comicon to those faux-fan shows hosted by Chris Hardwick. I can’t stand this movement and find it as douchey as the douchebags of yesteryore. All these screaming fake fans who pretend to care about inane comic book pablum like “Agents of SHIELD” or “Thor 2: Electric Bugaloo” are just tools, suckers, and lemmings. They’re certainly not nerds in any real sense. Pretending to be a nerd is the new douchebag.

GGW: Fascinating. We look forward to seeing more from you, Jay.

Share:
Tagged: